We Measure Our Success on Our Customers' Success
The team has been active in the growth marketing community for quite some time. All the ideas and features you will see inside of the RightMessage come out of their experience, successes, and – of course – frustrations.
What I love about the software is that the team are not focusing only on "how to use the tool" but they teach you how to make a bigger impact for your subscribers and customers. That's exactly what we all need.”
Our Principles
While we know you’re really here because you want to see what RightMessage can do and whether it’s worth your time & money, we thought we’d tell you a bit about the people and the vision behind the product.
The principles that anchor every decision we make:
We don’t use TextExpander
When we help out a customer, we’ll never send back a stock, scripted reply. If we need to dig a bit deeper before we can get back with anything conclusive, we’ll let them know (rather than leaving them in a lurch) and solve their problem as quickly as possible.
Companies pay us for results, not features
As tempting as it is (especially when someone writes in saying, “I’d use you if…”), we’re not going to compete on features. Other competitors often have more features, but in our mind the best WYSIWYG editor in the world doesn’t matter if the a returning subscriber is being nagged for their email address again.
We know it’s trite to say this, but our #1 KPI really is, “Will doing this help make our customers more successful?” RightMessage is built by marketers, and we’ve worked really hard (and done a lot of testing) to make sure you’re getting exactly what you need to increase your conversions across the board.
We’re not bootstrapped, but we act like it
When we started out, we raised money from friends who we knew would help us greatly. People like Nathan Barry (ConvertKit), Ankur Nagpal (Teachable), Chris Lema (LiquidWeb), Rob Walling (Drip), and more.
However, we haven’t taken venture capital (and we don’t plan to.) Our investors know our focus is on you, the customer. Not raising another round. Not getting acquired. Just building a good old fashioned business where customers pay us because they’re getting a lot more out of RightMessage than they’re putting into it.